Universal Citywalk
Agency
Sussman/Prejza & Company
Practice Area
Client
Universal Creative, Orlando
Industry
Project Vision
Streetscape Elements and Tenant Designs at Universal Citywalk
An inventive series of hybrid streetscape elements and tenant identity designs sets a lively and unusually sophisticated tone for the public spaces of a new tropical resort entertainment district at Universal Studios in Orlando, FL. The design strategy of focusing and articulating urban spaces from sets of freestanding streetscape elements is conceptually noteworthy as is the refreshingly abstract, yet place-specific design language that provides a strong “civic” presence and clean-lined counterpoint to the theming of the context. Substantially integrating architectural, graphic, lighting, and urban design, the varied sets of elements range in scale from the monumental to the intimate.
Project Details
A highly energized environment organized through the use of contemporary signage, lighting, innovative landmarks, and forms. The contemporary vernacular of an entertainment zone works very well compared to the main street or historical reinterpretation typical for this venue.
Design Team
Deborah Sussman (Principal in Charge), John Johnston, Angela Lam, Julius Bhang, Joy Sih, Robert Chacko, Paula Loh, Paul Nagakura, John Colter, Paul Novacek, Jeeun Kim
Design Firm
Sussman/Prejza & Company
Consultants
Kaplan Lighting, Lightswitch
Fabricators
Peter Carlson, Architectural Graphics