Teledesic Headquarters
Project Vision
This project is a comprehensive interior and exterior signage program for the world headquarters of Teledesic, the builder of an “internet in the sky” communications system. The signage references 1960s-inspired space themes to reflect the company’s personality and pioneering vision of worldwide telecommunications. The sign panel shape, reminiscent of the company’s logo, utilizes images from Martians to constellations for a stellar effect. To give the signs a hierarchy, primary identification was accented with a dimensional yellow crescent and screen-printed constellation image. Secondary identification signs use a cut out in the shape of a crescent.
Project Details
Simple, well-detailed and memorable. Also, there is a light touch of whimsy that is welcome in the corporate market.
Design Team
Kerry Burg (Principal in Charge), Tom Bender, Brent Rogers, Brent Whiting
Design Firm
NBBJ Graphic Design
Fabricators
Martin Signs + Fabrication, Inc., David Gulassa (exterior main identification)