Sushi Taira
Agency
Taira Kato
Practice Area
Client
Rocky Mountain College of Art & Design
Industry
Project Vision
Sushi Taira is a restaurant that serves authentic Japanese food within an atmosphere ranging from casual to high class, as well as from western style tables to private tatami rooms in a more traditional Japanese seating format. In order to attract a wide range of different people, the mark had to be elegant enough to attract a high-class clientele, yet modern enough to better familiarize people with sushi. Research shows that not many sushi restaurants have their own logo. Even if they do, the logo tends toward a generic fish. The designer focused on the more original eel to show uniqueness and elegance. Traditional Japanese style is reflected in the traditional brush stroke, which also carries a sophisticated and fresh look. Additionally, the mark is hand-painted using natural paints that contain organic, non-toxic, environmentally safe ingredients.
Project Details
The calligraphic basis for this image results in a graphic icon that references the Japanese expression. The solution applied to simple, traditional materials used in the architectural application provides an effective branding for this restaurant.
Design Firm
Taira Kato
Consultants
George Lim, Instructor