Shop Life exists at the intersection of culture and commerce. Working closely with the Tenement Museum, Potion designed an interactive counter where products tell the stories of the shops that once sold them. Shop Life is the first interactive installation ever incorporated into the historic museum.
Potion’s design challenge was several-fold: create a unique experience within the educator-led tour, engineer an installation that disappeared into the vintage decor, and script a sequence that led visitors from tangible products to an understanding of the store’s role in immigrant neighborhoods. The installation is a 24-foot-long counter capable of hosting 15 visitors. Vintage products chosen by the visitors reveal photos, videos, maps, and oral histories that together tell the fascinating stories of Shop Life on the Lower East Side.
Jared Schiffman, Phillip Tiongson (principals); Jonathan Bobrow, Steven Litt (developers), Neo Barc (design engineer), Caroline Oh (designer), Allison Farber, Kacie Kinzer (producers)
Andy Green (sound designer); Yu-Hwa Lin for Perkins Eastman (architect); Shaina Feinberg, Matt McMahon (video production)
Kevin Groves (furniture fabrication, architectural finishes)