The signage and graphics for this kiosk display a visual sophistication and sense of humor appropriate to the area, which might unofficially be called the city’s design district given its concentration of studios and firms. The graphics combine the aesthetics of the area’s deco heyday, the surrounding historic architecture, and the directness of fast food stands. The signage typography is designed to look playfully heroic in terms of scale, with Coney Island-sized letters across the roof – but in elegant, modern, stainless steel. A smaller relief of menu mainstays, like shakes and burgers, runs around the rim of the cantilevered trellis. These letters are made of acrylic and pin-mounted for the illusion of depth.
Paula Scher (Principal in Charge), Rion Byrd, Joseph Marianek
SITE Environmental Design (project architects), Thompson + Sears (lighting)
Dale Travis Associates