Gerardo Herrera

Practice Area


Art Center College of Design

Project Vision

The first Science Fiction Film Festival in Los Angeles, Sci-Fest LA is now an annual event dedicated to putting the spotlight on science fiction and fantasy films, and interactive entertainment from all around the world. The curated festival program includes everything from screenings to gala premieres, workshops, discussions, interactive game experiences, VR/AR presentations, exhibitions and a lot of quirky events and fun parties.

Sci-Fest LA awakens beautiful historic theatres and the blocks between them along the Broadway corridor in Downtown Los Angeles. The city is a mecca for creative talent of all kinds, and Sci-Fest LA is where it all shines—right in the heart of entertainment’s birthplace in Los Angeles. From emerging classics to futurism, artists to science, Sci-Fest LA is all about the City of Angels.

Project Details
Design Team

Brad Bartlett (mentor, professor), Miles Mazzie (mentor, professor), Ivan Cruz (professor)

Design Firm

Gerardo Herrera

Project Budget