Public Prep Charter Schools – Girls Prep II

Girls Prep II is a new Pre-K through 3rd grade facility opening in the fall of 2024. The 6 story building expands Public Prep’s footprint to serve girls in the South Bronx. The building’s flexible design and program will allow it to evolve in forthcoming years, adding new grades up to 8th grade level.

Agency

Practice Area

Client

Public Prep

Industry

Project Vision

Via Collective’s signage and environmental graphics expressed the palette of color, typography, and pattern established in the recently-implemented brand guidelines across a series of navigable and memorable interventions. Mosaic patterns of the Public Prep brand fill immersive wall graphics that punctuate key circulation moments. These patterns and identification signage extend the voice and color of the Public Prep brand throughout the space, yet is uniquely expressed through the volumetric and colorful environment designed by Michael Graves Architect. The signage finish palette merges the Girls Prep II brand with the warm maple wood of the interior furnishings to create a seamlessly-integrated system that is both surprising and clear.

The Public Prep “Mission Wall”, constructed of modulated blocks of text and image, greets visitors in the lobby.

Brett Beyer

A palette of Public Prep purple and wood is expressed across varied applications of the wayfinding.

Brett Beyer

Public Prep values speak through environmental graphics across the building.

Brett Beyer

Large wood floor identification numbers announce arrival at the top of each stair landing.

Brett Beyer

Environmental graphics form a mosaic pattern through wall murals and sign modules.

Brett Beyer

Room identification signage includes portraits of inspiring female figures associated with each classroom.

Brett Beyer

Dimensional letters and environmental graphics form a frieze around the cafetorium.

Brett Beyer

  1. Student silhouettes are playfully integrated into the central stairwell.

    Brett Beyer

  2. Public Prep values speak through environmental graphics across the building.

    Brett Beyer

  3. Large wood floor identification numbers announce arrival at the top of each stair landing.

    Brett Beyer

  4. Environmental graphics form a mosaic pattern through wall murals and sign modules.

    Brett Beyer

  5. Room identification signage includes portraits of inspiring female figures associated with each classroom.

    Brett Beyer

  6. Dimensional letters and environmental graphics form a frieze around the cafetorium.

    Brett Beyer

Project Details
Design Team

Katie Osborn (strategy)
Nick Stableski (project management)
Jesse Kidwell (designer)
Brandon Cannon (designer)
Gus Whitaker (designer)
James Tupling (designer)

Collaborators

Michael Graves Architecture & Design (architecture)
L&M Architectural Signs (physical fabrication)
Duggal Visual Solutions (digital fabrication)
About the Work (project management)

Photo Credits

Brett Beyer

Open Date

September 2024