Orlando International Airport: Terminal C

For Orlando International Airport’s brand new Terminal C, Gentilhomme was mandated to create and produce a series of immersive experiences exploring the knowns and unknowns of Central Florida. The experience rethinks the traveler’s relationship with the airport by rekindling the joys of air travel through digital wonder. Using cutting edge technology, Gentilhomme designed and produced more than 70 interactive multimedia vignettes that are programmed according to the passenger journey, taking into account wait times, time of day and seasons. The video content is integrated into two large-scale media features inside the terminal.

Agency

Gentilhomme

Practice Area

Client

Greater Orlando Aviation Authority (GOAA), Orlando International Airport

Industry

A triptych of 32-foot-high screens spanning 114 feet, Windows on Orlando gives the illusion of three windows that open up onto mesmerizing scenes celebrating Orlando.

Maxime Roux

Up to 30 full body users’ movements are tracked in 3D in real-time and transformed into interactive
silhouettes on screen to engage into a collaborative participative immersive experience.

Maxime Roux

Project Overview

The content features a multitude of mesmeric scenes spanning from manatees swimming in the Crystal River to interactive martian worlds and the vast ranch lands south of Orlando. Other vignettes dive into the lesser recognizable elements, including the story of the Highwaymen, a group of African-American painters who never received the spotlight that they deserve. The work was created using advanced CGI techniques, underwater filmmaking, live action and artificial intelligence (AI). For the past two years, our in-house team of dedicated designers, programmers, VFX artists, designers, cinematographers and creative directors have been collaborating to create unparalleled interactive experiences.

Serving as the focal point of Terminal C, the Moment Vault offers an interactive experience where inside, passengers are transported into 360° photorealistic worlds, created within the Unreal Engine™ game engine. The installation is composed of three giant screens within curved walls facing each other. The content covers 2979 square feet LED panels on all sides of the walls. Movement belonging to30 people can be detected by a real-time 3D motion capture system to create moments of engagement. To create this effect, we created a large-scale 3D skeleton tracking system based on artificial intelligence image recognition, as well as six 4K cameras to support up to 30 participants in interactive scenes, while ensuring the integrity and quality of motion tracking. The experience is accompanied by an original soundtrack that pays homage to the region, mixed for a 360-degree surround configuration to provide absolute sound immersion reinforcing the content and interactive moments.

The team created two different content series to leverage the interactive system in place. The first series uses the cameras to create amirror effect and to generate kaleidoscope effects playing with the visitor’s reflection. The movement and speed of rotation of themirrors depends on the position of the users in the space. The second series uses a particle effect, giving the illusion of a glitteringdust trail formed by the person detection system. The visitor sees his own silhouette transported in a fantastic landscape.

Each interactive capsule has a duration of 6 minutes for maximum engagement. The goal is to create a set of soothing visuals that harmonize with the rest of the content produced in CGI and live action.

The second installation, Windows on Orlando is designed as an expansive panoramic reveal. A triptych of 32-foot-high screens spanning114 feet give the illusion of three windows that open up onto mesmerizing scenes celebrating Orlando, from SpaceX rocket launches to bird migrations. Gentilhomme’s in-house cinematographers, along with a local production team, shot with 12K resolution cameras at more than 20 different locations within a 50-kilometer radius of the airport.

Our work aims to reinforce the conversation about the importance of art in public spaces. These artistic interventions enhance the well-being of travelers. The series of installations is the first of its kind in the aviation space, providing a unique interactive digital experience for an airport that usually uses screens to broadcast flight information or advertising. By leveraging the magic of interactive technology, we’re providing a never-before-seen gateway into local culture and fostering unexpected connections among passersby.

Gentilhomme’s in-house cinematographers, along with a local production team, shot with 12K resolution cameras at more than 20 different locations within a 50-kilometer radius of the airport.

Maxime Roux

The content Gentilhomme created covers 2979 square feet LED panels on both sides of three curved walls.

Maxime Roux

Iconic scenes belonging to Orlando and Central Florida’s geography and heritage take over the three large-scale screens.

Maxime Roux

Project Details
Design Team

Gentilhomme

Photo Credits

Maxime Roux (photography), Gentilhomme (videography)

Open Date

September 2022