Norton Art +

The Norton Art+, a new augmented-reality (AR) iPad app, helps visitors more deeply engage and create with featured contemporary artworks, informed by the work’s form and the artist’s process. The Norton Art+ app goes beyond simply adding a layer of digital information over the works by empowering visitors to explore creative and educational content tailored to six key contemporary artworks in the museum’s collection. A unique interaction has been created for each artwork, informed by the work’s form and the artist’s process. This digital layer focuses visitors’ attention on
the visual and process-driven dimensions of a work, and creates a connection with visitors by activating their own creativity, spatial awareness, and sense of play.