emerystudio was tasked with designing temporary street decorations for the City of Melbourne’s 2006/2007 holiday season. City officials dedicated a wall in a central city location for the installation of a nativity scene.
emerystudio steered the design solution away from the traditional crèche approach and instead designed a type-based solution founded on the “nativity text” from the Bible.
The team interpreted the scripture as a decorative monumental inscription expressed in a naïve calligraphic style. The lettering was digitized and cut from sheet metal, fixed to a stainless steel frame, and backlit from below to create a compelling nighttime presence and a successful public attraction. The 36-by-18-ft. installation will be used for the 2007/2008 holiday season and beyond.
Garry Emery (principal in charge), Mark Janetzki
36 by 18 ft.