Premium Swiss watchmaker Audemars Piguet stands for meticulous precision, use of the highest quality materials and the best craftsmanship.
These values should be translated into the spatial design and the visitor experience. Creating these innovative concepts and bringing them to life is not only a magical process, but also requires a lot of preparation: from floor plans and renderings to models and planning of technical details.
The history of the company serves as a starting point of the narration: Visitors gain a unique perspective of the Vallée de Joux and of the history of watchmaking.
Visitors are also invited to try their hands at some of the ancestral techniques perpetuated by Audemars Piguet’s finishing experts. Visitors travel through the building as they would through the spring of a timepiece.
Design + Execution
Optically flowing transitions characterize the exhibition. Depending on the time of day and the season, the overall impression changes. Reflections and shadows combine to create a spectacle in which the course of time is inscribed.
Visitors experience the rhythmically flowing route as a flowing continuum with a composed narration. Each chapter has its own design language and is introduced by an interlude, a mechanical sculpture or an artistically designed display item. At a workbench, visitors can re-enact the technical and design aspects of this craft as well as the design process. In addition, workshops are integrated in the extended route through the exhibition and can be viewed any time. The degree of concentration the work requires can be sensed directly.
Wassim Melki (project manager)
Sungha Kim (architect)
BIG Bjarke Ingels Group (architects)
medienprojekt p2 (digital fabrication)
LDE Belzner Holmes (light design)
Giovanni Emilio Galanello (photography)
Christian Kroh (videography)
Atelier Brückner (videography)