The biggest challenge for this project was working within the tight contract restrictions for the school district. Specification of materials becomes critical as the signage system has to hold up to the elements including proximity to hundreds of students daily.
The vision of the project was to use the brand identity and signage system to visually tie the entire campus together both internally and externally to the community at large. There is a rich heritage in the neighborhood of large-scale colorful murals. The architects designed into the facade of the buildings thoughtful placement of large art panels, we designed murals that reflect key guiding principles; community, diversity, leadership, compassion, creativity, growth, inspiration, collaboration.
Design + Execution
Visual Asylum collaborated with architects from DLR/Baker Nowicki to identify signage needs/opportunities throughout the campus. Visual Asylum presented several design directions for review and approval by the architect and ultimately the school district. The team then developed the concept into a final Design Development package which including a site map demonstrating sign types, locations and quantities of all signage elements. The team developed the brand identity concurrent with the signage system plan, once the brand identity was approved by the district we further developed the brand expression and messaging. Visual Asylum then delivered a Construction Document package which included very tight build documents. The team worked closely with MS Signs/Direct Embed Coatings to ensure our CD renderings were almost at a shop drawing level. Much of the signage was fabricated by Direct Embed Coatings.
DLR/Baker Nowicki (architecture and planning)
GroundLevel Landscape Architecture (landscape architecture)
Direct Embed Coating (fabrication)