Concepts were targeted at providing an emotional connection to the environment. Probably the most popular part of the program is the human-size mosaics, which greet visitors at the changing room entrances. The relaxed posture and friendly demeanor of the images provide a tangible personality to the entry.
Another element central to each club is a super-graphic image unique to that site, but communicating a common theme of a life journey. Superimposed over the graphics are over 160 quotes that are inspirational, thoughtful, sometimes dark, and often irreverent. The modest size of the text and location of the image means that the process of experiencing the graphic is a journey itself.
Minale Bryce Design Strategy
Brewster Hjorth Architects
Cunneen+Co, Hadfield Signs, Mosaic Design Co.