Levi’s Jeans for Women Shop


Morla Design

Practice Area


FCB/Levi Strauss & Co.


Project Vision

Custom fixtures, furniture and carpeting help give this 3,200-square-foot, in-store shop its unique character. All design is based on the theme of a woman’s curving shape, including sensuous photographs and furniture. Writing, which appears on the carpets and on dress forms, is based on entries from a woman’s journal.

Project Details
Design Team

Brian Collins, Jennifer Morla, Eric Rindal, Suzanne Finnamore (copywriter)

Design Firm

Morla Design

Project Area

3,200 sq ft


Fun Display (fixtures and furniture), Bentley Carpets (carpets)