Keurig Dr Pepper Headquarters
The new headquarters for Keurig Dr. Pepper features aspects of the vast array of Keurig Dr Pepper products, honors the history of this diversified company, and highlights its innovative future. KDP challenged the design team to express the newly merged brands in a way that focused less on advertising and labels and more on the essence of
the products and the lifestyle around enjoying their beverages. The brand is highlighted both in architectural details such as lighting, shape, and pattern, as well as in a robust integration of branded elements throughout the space. Sustainability and culture were also key drivers that influenced the design solution.
Project Details
Design Team
Corgan
Photo Credits
Kurt Griesbach, Matthew McNulty
Open Date
May 2021