Investment Technology Group (ITG) is a U.S.-based multinational agency brokerage and financial markets technology firm aimed at a hedge fund and asset management clientele. Landor Associates’ San Francisco office was tasked with extending the ITG brand idea of “decoding signal from noise” to the company’s new headquarters at One Liberty Plaza in New York.
The Landor team created an immersive experience that encompasses brand signage, wayfinding, environmental graphics, and commissioned art. The core of the experience was built around the creative use of ITG’s data. The design team developed and commissioned original art and sculpture to integrate with the architecture of the building. Each piece reveals hidden patterns and the unique beauty of data derived from diverse areas of research, from petroleum reserves to Chinese search rankings. To help support the visitor’s experience and understanding of the headquarters experience, the team developed a responsive microsite that invites visitors to navigate the building to explore each of the installations in greater detail. Visitors can access each piece via a QR code and watch the data come to life through animation and expert interviews.
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Cameron Imani (creative director); Chris Frank, Britt Anderson (design directors); Wylie Robinson, Martin Kovacovsky, Carolyn Ashburn, Doug Becker, Kalin Cannady, Ivan Thelin (senior designers); Anthony Light (senior writer), Lynn Ritts (client director), Jill Imani (production manager); Scott Blum, Crispian Gibson (production specialists)
90,000 sq. ft.
Ted Moudis (interior design and architecture), Eric Fischer (data visualization artist), MIT Senseable City Lab (data visualization), VVA (project management), Structure Tone (construction management), Severud Associates (structural engineering)
Principle Group (architectural graphics), Harkess-Ord (signage), Maltbie (data sculpture)