This hip exhibit was designed to help Intel overcome its stodgy image and appeal to a twentysomething crowd of film and computer video animators. To attract this lucrative market, Intel’s exhibit featured giant “polygon people,” demo videos shown in internally illuminated fiberglass orbs, a giant video wall and live performances. Most of the materials are recyclable and all are reusable. Instead of running in the background, Intel’s video wall was an integral part of its live presentation. The stage split in two, and attendees followed the presenter “inside” to the demonstration area. Because this exhibit qualified as a multiple-story building, much of the project’s $600,000 budget was spent on meeting stringent Los Angeles building codes.
Mitchell Mauk, Adam Brodsley, Laurence Raines