Good Housekeeping Institute Exhibit


C&G Partners

Practice Area


Hearst Corporation

Project Vision

A highlight of Sir Norman Foster’s new landmark Hearst Building in Manhattan is an exhibition and tour program for one of the company’s most iconic and enduring publications, Good Housekeeping magazine.

The tour celebrates and interprets the Good Housekeeping Institute’s century of commitment to America’s consumers and women’s advocacy, also introducing visitors to the rigorous tests carried out by the Institute’s various departments.

Displays describe the magazine’s colorful history, the Good Buy award program, and a “Day in a Woman’s Life,” using artifacts and interactive displays. The exhibits are adjacent to the Test Kitchen, Textile, and Appliance laboratories, providing a you-are-there tour experience. An overview display features an historic timeline showcasing the evolution of the Institute’s famous Good Housekeeping Seal, along with displays of some of the outstanding and notorious products that have been tested over the years. State-of-the-art high-definition monitors run programs highlighting the magazine’s visual evolution, the changing roles of women in society, and the Institute’s annual Good Buy awards.

Project Details
The exhibit captures both the retro and the contemporary, celebrating the heritage of the Good Housekeeping Institute and giving tribute to the ‘object.’
Juror 1
Design Team

Keith Helmetag (principal in charge), Brandon Downing, Justine Gaxotte, Amy Siegel, Cigdem Tanik

Design Firm

C&G Partners


Exhibitology (exhibit fabrication and graphics), Jan Spoerri & Company (dioramas), Russell Brosnahan & Haffner (audio/visuals)