Get Back to What Matters was an outcome of Cassie Hester’s thesis research for her MFA in Graphic Design at Virginia Commonwealth University.
The semantic elements of Get Back to What Matters evoke a simpler time, when drawing and being creative was a source of delight. Placed in the high-stress environment of the university’s design department in the midst of the last few weeks of the semester, the fleeting crayon installation was a reminder to students to get back to what matters: making with your hands, interacting with others, and exercising your imagination.
Installed guerilla-style in the middle of the night, the crayon letterforms were placed without instructions. Through handling and smelling the letterforms, residents of the hallway discovered their purpose. Participants often worked collaboratively. People drew together, responding to the contributions of others.
60 sq ft
Roy McKelvey, Sandra Wheeler, and Rab McClure (thesis committee)