For Australians, sport is much more about attitude than ability or outcome. Sport is a celebration and demonstration of endurance, courage in adversity, giving our best and never giving up. In this way, Aussie sport tells us that we can all have a go.
Imagine a place as inventive, inclusive and as unexpected as the sports it celebrates! The team wanted to create an environment where visitors of varying ages and abilities could engage with the fundamental physical interactions that took human movement and shaped it into our modern understanding of what a sport is. The real challenge then was to solve the above whilst yielding a visitor-centric encounter that is unique, surprising, playful and meaningful.
Design + Execution
The team is incredibly proud to have created a truly inclusive and accessible experience. The team needed art direction that was bold, vibrant and that any user could tailor to represent them. Together with ASM, the team designed a space open to everyone, not just sports fans, neither a museum nor a playground. This will ensure an ongoing social impact for years to come.
James Boyce (ceo/ecd)
Tom Siddall (creative director)
Emily Mccartney (technical director)
Mauricio Massaia (software lead)
Sam Johnson (hardware engineer)
Kate Bennett (project manager)
James Furey (senior back-end developer)
Broadcast (principal design consultant)
Arketype (exhibition design partner)
Playce (play consultants)
Chris Edser (illustration)
Joseph Reeves (sound design)
Grumpy Sailor Creative