The challenge for this project was to tell the story of Foundry Field before it was built. We needed to raise $150k for the initial field construction and will need an additional $500k in funding to bring the whole vision to life. Helping potential partners and donors envision the field and a visiting artist program became the top priority in the design of the website, branding, and informational materials. This was done with an all-volunteer committee and minimal budget for materials and design.
The vision of Foundry Field was brought to life through field renderings that referenced 20th-century baseball fields, a vintage inspired brand system and storytelling that began to bring the Foundry Giants and our historical community back to life. The brand identity was inspired by a single photo of the Foundry Giants in uniform and historical references to the Studebaker plant where the players worked. This included a foundry stamp on every forged auto part from Studebaker—which became the basis for the banner “F” stamp used at the logotype throughout the identity system. The Foundry Giant’s uniform typography and historical type from newspapers and the 1923 American Type Founders Specimen book informed two custom typefaces with two additional weights utilized by the brand system. Website design (foundryfield.org) incorporated information design and a trailer video to help connect the physical field to historically underrepresented teams and our communities current and past issues with race, representation, and access.
A crowdsourced campaign received nearly 200 contributors and raised $100k. Additional grants from the Indiana Housing and Community Development Authority and the University of Notre Dame’s Centers for Social Concerns have set the stage for construction and community arts programming to begin in the spring of 2023. The campaign gained regional media attention and the support of the mayor’s office. An all-volunteer team with little history or portfolio of public projects brought together community partners from throughout our city to tell the story of a better future that would not neglect our forgotten and too-often marginalized history. Foundry Field will become a place for play, a place for story, and a place for community. But first, we had to make it feel real.
Clinton Carlson (direction, writing, graphics, research), Matthew Insley, Michael Hebbeler, Sean Kennedy (direction, writing), Kevin Buccellato (architect), Katie Walden, Greg Bond (research), Ben Kruis (direction, production)
Studebaker National Archives; Rene Francisco Garza, Sr. Photo and Papers, Civil Rights Heritage Center, Indiana University—South Bend; The History Museum; Pokagon Band of Potawatomi (photography)