It’s not easy to command attention in glitzy Las Vegas, but Fashion Show Las Vegas is visible by contrast through the use of clean lines and creative technology. Fashion Show’s brand/identity references two classic logos associated with the highest standards in fashion: the simple black and white Chanel No. 5 box and the elegant Didot logo of Vogue magazine. The purity of black and white functions as an envelope for all the tenant activity and stands out among the dizzying visual noise that is Las Vegas. The simplicity of forms also addresses the client’s need to make each retailer the center of the show.
With a limited fabrication budget and a large space to fill, the interior wayfinding is quite simple, with elegant, long, thin, floating horizontal directional signs strategically placed throughout. Larger than life sculptural utensils were designed as icons leading to the Food Court. Several of the utensils are paired with a “menu,” directing shoppers to food establishments throughout the mall.
The plaza along Fashion Show’s front door is populated with logo pylons, utensils, menus, and signs so that the project embraces urban scale, activity, and interchange while providing a streetscape alternative to the ubiquitous gargantuanism of Las Vegas.
Deborah Sussman (Principal in Charge), Sam Fidler, John Johnston, Jenn Chan, Sharon Blair, Paula Loh, Kristen Dietrich
Sussman/Prejza & Co.
Casino Lighting & Sign, New Image