The Farmer’s Daughter Hotel is located in Los Angeles across the street from the CBS Studios and The Grove Shopping Center. The hotel was in desperate need of renovation both graphic and architectural. However, the budget was extremely limited.
Through the creation of a strong image/logo and the use of low-tech materials like corten steel, recycled barn wood, and paint, the hotel transforms into a bold expressive canvas that commands attention from its urban counterparts.
The image and branding has since been applied to collateral material and merchandise. The hotel’s business is better than ever and rates number one as the best value hotel on Citysearch.
Marc Romero, Rameen Khan
Romero Thorsen Design