Đurđevački pijesci (Sands of Đurđevac)
Multimedia visitor Centre is presenting uniqueness of the desert landscape and its richness of flora and fauna Đurđevački pijesci (“Sands of Đurđevac”). It is protected botanical area with remains of sand dunes which are not common in Croatia. The exhibition is focused on 9 themes, each theme in one room with a total of 33 multimedia exhibits on 550 m2.
Project Vision
Inspired by sand particles, visual identity is designed to present the richness of micro forms that naked eye could never experience. These particles form the symbol, the letter “Đ” which is the initial letter but also unusual letter in other languages. It’s very specific and often used in local language. Simplified silhouettes of sand particles are also very flexible and attractive to use in exhibition graphics, signage and every part of visual identity. Logo “Đ” can be transformed into any required shape or illustration in same visual code. Every exhibition theme was also accompanied by subtle illustrations inspired by creatures from old local stories.
Inspired by sand particles, visual identity is designed to present the richness of micro forms that naked eye could never experience. These particles form the symbol, the initial letter “Đ”
Bosnic+Dorotic
Simplified silhouettes of sand particles are used as visual system for exhibition graphics.
Bosnic+Dorotic
Theme “Earth” was presented in a staircase, so visitors pass through “earth layers” while going downstairs. Gold paint presented the EarthCore. Two headed dragon from local stories wash and painted.
Bosnic+Dorotic
Theme “Tectonic” was presented by a wall info graphics inspired by tectonic shapes. Also, little creatures from local stories were hand painted on the wall.
Bosnic+Dorotic
Central wall graphic in “Sand of Đurđevac” presented macro photos of real sand from Đurđevacdesert bringing more awareness that sand is actually made of small rocks and stones.
Bosnic+Dorotic
Theme “The Formation of Sands” is presented by VR animations. Space graphics were inspired by old cave paintings and local stories. It was directly hand painted on the wall.
Bosnic+Dorotic
Theme “Man and Sand” was presented with interpretation wall graphics and virtual interaction with local butterflies.
Bosnic+Dorotic
Project Details
Design Team
Novena, Rašić+Vrabec, Arhitektura Hrvoje Končar
Artur Šilić (concept of exhibition and project management), Marko Rašić (visual identity, spatial graphic design, interior consulting), Vedrana Vrabec (visual identity, spatial graphic design, interior consulting), Hrvoje Končar, Robert Bodiš (interior design and product design)
Collaborators
Co-authors of the conceptual solution: Robert Bodiš, Edin Karamehmedović, Bojan Matoš, Davor Pavelić, Miroslav Samardžić, Goran Šafarek, Ervin Šilić, Bruno Tomljenović / Production manager: Ervin Šilić / Cultural heritage concept: Krešimir Dolenčić, Vid Balog / Illustrations and wall painting: Patricio Alejandro Aguero / Cave mural: Mia Matijević & Grgur Akrap / Design and equipping with multimedia technology: AVC / Making exhibits: Timo Škrlec & Mateja Krnjak, Armarion, Novena d.o.o.
Photo Credits
Bosnić+Dorotic
Open Date
July 2021