Dodge Detroit Auto Show
Agency
Palmtop Publishing
Client
Daimler Chrysler
Project Vision
Dodge Detroit Auto Show, NAIAS
Created in three days – and from a remote location – this beamable application and on-site delivery system for Palm OS™ and Pocket PC™ handheld devices was incorporated into an existing Dodge Auto exhibit at the North American Auto Show. The delivery system is flexible, support-free, easy to install and tear down as well as impervious to nightly power downs; when the power comes back on, the system is automatically back in full service. The applications contain client-specified information and an orientation map of the exhibit hall and include color, graphics, and logos. Providing key information in this new and memorable way turns “thin air” into a powerful messaging medium.
Project Details
This program is downloaded into an attendee's palm computer at the Dodge Car Show – an automatic and effortless process. The downloaded program contains a floor plan of the entire show, a Dodge NASCAR schedule, and product details of every Dodge vehicle. This will be a profound influence on trade shows, and hints at possibilities in the future. An electronic brochure saves all kinds of paper, printing, etc.
Design Team
Trina Clickner (Principal in Charge), Meryl Blazer
Design Firm
Palmtop Publishing
Fabricators
Exhibit Enterprises