D&AD Exhibition in Taiwan
For two weeks, from 29 December 2021 to 14 January 2022, design-lovers will have the chance to see the best works of the UK-based Design & Art Direction Awards (D&AD) in the Taiwan Tech exhibition pavilion, a rare opportunity during the Corona- pandemic when most events have moved online.
Agency
Ken Tsai Lee Design Lab
Practice Area
Client
National Taiwan University of Science and Technology
Industry
The Challenge
D&AD award is a world-known design award. As an educational institute in design, Taiwan Tech introduced award-winning works, as well as holding a workshop for new blood designers. Mentors of the workshop contributed guidelines and advice for the participants in accordance with their presentation.
Project Vision
National Taiwan University of Science and Technology (Taiwan Tech) held the D&AD exhibition as a publicity between the school’s design department and the international community, so that the Taiwanese design field and the international design field can use the D&AD exhibition held by National Taiwan University of Science and Technology to let the outside world know more about the design of Taiwan University of Science and Technology.
On the side, you can see that the two pencils echo each other
Ken Tsai Lee, Hao Wei Tu, Po En Wang, Chiao Chang
Visual wall and entrance on the left side of the exhibition space
Ken Tsai Lee, Hao Wei Tu, Po En Wang, Chiao Chang
The door opens to echo the visual wall inside
Ken Tsai Lee, Hao Wei Tu, Po En Wang, Chiao Chang
Design + Execution
The color-pencil-like trophy is one of the most recognizable features of the D&AD award, showing that the colors of the trophy represent the class. On the other hand, Taiwan is famous for its fruits. Hence, we linked the two so as to raise curiosity by cutting a color pencil and revealing the fruit inside.
In the exhibition, the external and internal images are corresponding, the outside images are pencils, and the inside images are fruit slices. When people walk from outside, they will find out “what’s inside the pencil.
This exhibition creativity has successfully created more than 10 online media reports such as: Campaign brief Asia, Posterposter, BrandingAsia Magazine and so on. We brought in 30% more audience than previous exhibitions.
The interior is a section of a pencil – the cut surfaces of various fruits symbolize the interior
of the exhibition
Ken Tsai Lee, Hao Wei Tu, Po En Wang, Chiao Chang
The visual wall inside the exhibition attracts everyone to take pictures
Ken Tsai Lee, Hao Wei Tu, Po En Wang, Chiao Chang
Five different grades representing different kinds of fruit
Ken Tsai Lee, Hao Wei Tu, Po En Wang, Chiao Chang
Collection of various prints
Ken Tsai Lee, Hao Wei Tu, Po En Wang, Chiao Chang
Project Details
Design Team
Ken Tsai Lee (art and creative director), Hao Wei Tu (designer), Po En Wang (film director), Chiao Chang (3d modeler)
Collaborators
Exhibition execution team members: Tu Hao-wei, Au Hiu-Ki, Praya Ho, Liu Yu-Hong
Photo Credits
Ken Tsai Lee Design Lab
Open Date
December 2021