Asked to create an installation recognizing clients of the Advisory Board Company, C&G Partners created an artful, shimmering curtain of names consisting of thousands of translucent, solid rods.
Each translucent rod hosts a single engraved name filled in silver, and a single silver set screw holds it to one of hundreds of numbered wire strands. The curtain, strung like a harp between a luminous ceiling and a marble floor, required the structure of the building to be engineered to bear the weight of the combined tension of the system.
Each name is a single member client of the Advisory Board Company, a global research, technology, and consulting firm in service to health care and higher education. The curtain welcomes arriving members to the Advisory Board’s dedicated client collaboration space in Washington, D.C. A nearby digital surface, recessed into a circular column at the center of the radius of the curve, acts as a touch directory. A moving vertical cascade of names quickly matches institutions to numbered wires, drawing on an underlying database. The C&G designed the curtain, digital interface, and database for rapid, high-capacity expansion as more members join. They chose Benton Sans, Tobias Frère-Jones’ reinterpretation of News Gothic, as the typeface throughout.
Jonathan Alger (principal in charge); Leah Kasell (project manager); Daniel Fouad, Elle White (3D designers); Eliza Fitzhugh, Yoana Wiman, Claire Niederberger (graphic designers); Daniel Rodriguez (interactive designer); Zak Greene (developer); Keith Madden (IT)
7,500 sq ft
Capitol Museum Services (primary fabricator), Avitecture (primary AV integrator), PPI (AV consultant)