The client was interested in creating a unified visitor experience that included a comprehensive signage and interpretive system for the Tyler Arboretum, a 700-acre outdoor living museum located just west of Philadelphia. The design team conducted planning workshops from which several major themes emerged, including botany, history, and conservation. The resulting comprehensive signage and interpretive system includes 40 interpretive panels of different sizes. The panels are layered with headlines, messages, photos, and playful illustrations. The interpretive development included testing both the content and design of full-size panels to ensure visitor comprehension. Sign supports are rolled aluminum; frames and legs are powder-coated in a warm neutral color. The phenolic resin panels are flexible, allowing the faces to be gently curved. The sign frame is detailed to allow panels to be changed.
Jerome Cloud (Design Director), Virginia Gehshan (Design Director), Dorothy Funderwhite (Illustrator), Paxton Barnes (Writer), Tom Corlett & Peter Kelly (Design Team)
Cloud Gehshan Associates
Design Communications Ltd.