This exhibit illustrates the importance of unique design development approach paradigms in achieving revolutionary results.
Smart Cars and other iconic objects were displayed as examples of successful paradigm shifts in practice. The architectural transformation of 340 Madison, a recently redeveloped and redefined Midtown Manhattan office building, is also integrated into the exhibit.
The exhibit focuses on the twentieth century, which saw an outpouring of design innovation, and includes the Vespa, the Concorde, the Shinkansen, and the Panton chair.
A design is rarely smarter than the Smart Car, which addresses the environment with its fuel efficiency, safety with its compact Tridion steel housing, and crowding with its compressed wheelbase. Products like Smart Cars – with function and form reinvented in tandem – prove that designers who ask out-of-the-ordinary questions can arrive at out-of-the-ordinary solutions that improve the way we live.
Graham Hanson (Principal in Charge), Pilar Freire, Dorothy Lin, Eileen Moore, Jonathan Posnett, Jay Telles, Elizabeth Ward, Yuji Yamazaki
MSD Visual, Paulette Giguere (silkscreening)