Pantone NeoCon Invitation, Brochure, and Booth Graphics Program
Gensler worked with this color systems company on the idea that the company offers one color language for architecture and interiors, enabling designers and manufacturers to speak the same language to each other. Recognizing the limited budget, efforts were made to keep client expenses to a minimum: furniture was borrowed from two manufacturers, the carpet was manufactured by Pantone’s partner, environmental graphics were produced in Chicago to avoid shipping costs, the invitation and brochure were printed by their in-house printing division. The booth was treated in one color: pink. The space included a finish wall showcasing a multitude of products and finishes in various shades of pink. This wall illustrated to the NeoCon audience exactly how the color system can be used when specifying paint, fabric, tile, and floor surfaces.
Joseph Brancato, AIA (Principal in Charge)
W.E. O’Neil, Katherine Frank Creative