Pacific Bell Park


Debra Nichols Design

Practice Area


China Basin Ballpark

Project Vision

The scope of this project encompassed the complete graphic design and signage for a new downtown baseball stadium and included logo design, graphic imagery, and all directional, informational, code, identification, and concession signage. A grille motif complements the architecture by expanding on themes of natural light and exposed structure. The logo celebrates the unique San Francisco experience of a waterfront ballpark where a home run to right field just might land in the bay.

Project Details
This graphics program really works with the architecture. Too often sports signage looks like an afterthought. This is totally integrated and has helped bring this part of San Francisco back to life.
Juror 1
Design Team

Debra Nichols (Principal in Charge), Bill Comstock

Design Firm

Debra Nichols Design


AGI, Thomas Swan Signs