Designed as an exhibition space to market one of New Jersey’s tallest buildings, the Newport Tower Marketing Center’s purpose was to help potential tenants visualize what they could achieve within the space.
Based on a full-floor, test-fit plan, key areas of the space were emphasized within the marketing center. Gensler developed a branded approach that used inventive graphic gestures to minimally transform segments of the raw space and highlight the building’s physical attributes. An oversized measuring tape on floors and structural columns highlighted square footage and ceiling heights, while bold text on walls described infrastructure and other graphics summarized competitive real estate figures.
Gensler also provided print-based marketing materials such as event invitations, brochures, and media presentations, all coordinated with the environmental graphics and interiors within a conservative budget.
Interiors: Joe Brancato (managing principal); Thomas Vecchione (design director); Rocco Giannetti (project director); Shih Hua Liong (interior designer); Patricia Aponte (project architect); Eric Gannon (job captain) Environmental graphics: John Bricker (principal in charge); Susan May (project manager); Shih Hua Liong (interior designer); Korapin Thupvong (graphic designer)
Susan Brady Lighting Design (lighting); WB Engineering (engineers); Structuretone (contractor)
Applied Images (environmental graphics); FLM Graphics (printing); Brand ID Graphics (environmental graphics); Knoll (furniture)