Michael Graves Press Event


Design Guys

Practice Area


Target Stores

Project Vision

This press event for the introduction of the Michael Graves product line for Target was dubbed by the designers “From Pompeii to Pop Art.” The theme references one of Michael Graves’ decorative collections, which was inspired by an artifact from Pompeii, and a toaster in the collection, representing Pop Art. For the Whitney, Design Guys devised floor plans, technical drawings and a verbal flow chart, which talked through the “experience” of attending the event. The intention was to create more than a static museum show. The event included a wall of singing teakettles, three huge chandeliers made of stainless steel cook’s tools, which were lit by computer controlled projectors with color scrollers, and banks of plasma monitors that showed a slowly revolving teakettle.

Project Details
There is a high-design tongue-in-cheek sense of fun in the way the items are displayed for this press event that captures the essence of the marriage between Michael Graves and Target. The way these well-designed household objects are used to create other artful objects (such as the chandelier), and the museum-like quality of the other displays, highlights the underlying intention of the product line: bringing good design and style to the mass market.
Juror 1
Design Team

Steven Sikora, Lynette Erickson-Sikora (Principals in Charge); Gary Patch

Design Firm

Design Guys


Kadan Productions, Rubicon Black Box


Kadan Productions, Rubicon Black Box