Metrius Trade Show Booth
Project Vision
This newly launched web agency needed to generate a buzz and eclipse the much larger booths of competitors, while maintaining the consistency of its brand expression. Exploding the logo mark outward in three dimensions and creating visual depth through aluminum modular components, translucent materials, reflections, and shadows, the trade show booth presented an activated yet disciplined structural backdrop to showcase demos and presentations during the conference. The repetition of the grid motif and the translucent layering of components echoes integral identity elements used online and in print collateral.
Project Details
Design Team
Susan Parr (Principal in Charge), James W. Moore, Christian Daniels, Armen Sevada/Ethos
Design Firm
ReVerb
Fabricators
Ethos