A complete wayfinding and signage makeover for the entire Zoo addressed a confusing network of similar looking meandering trails connecting over 300 exhibits. Over forty map directories and dozens of directional signs installed over the years have not substantially improved self-guiding by visitors. Hundreds of unrelated donor signs and mismatched operations signs add to the visual clutter.
After investigating several options of subdividing or “zoning” the property, Hunt Design suggested a color themed trail naming system. Each trail is named, signed, and actually colored to provide a redundant visual/verbal communication system. Now staff and visitors can use the nomenclature system in their primary direction giving: “The chimpanzees are on Blue Avenue. Take the Red Road around Green Street and turn left.” Each trail can now be a defined, timed walking experience.
Trail signs reflect the colors and ceramic color dots, spaced at fifteen-foot intervals, can be followed the length of each trail. All groups and categories of signs have been designed and standards set for implementation. Operations signs take on a secondary appearance with a botanical theme.
Wayne Hunt (Principal in Charge), Jennifer Bressler, Wayne Hunt