The Jack Daniels Distillery is internationally known and described through its advertising, which depicts a bucolic hollow and an immutable, rural, picturesque community. The design challenge was to fit a new visitor center into the sylvan hollow and to create a facility that felt like it “has always been there.” The center contains pre-tour and post-tour facilities, a theater, a historic bar, a retail area, and special facilities for conferences. The design focused on bringing a more ordered, polished, and intimate view of the process of making whiskey and on further illustrating the long history and deep traditions surrounding this special place.
Charles P. Reay (Principal in Charge), W. Everett Medling, Sally Nikolajevich, Derek Prior, Sarah O’Brien
HOK Studio E
1220 Exhibits, Sain Construction Co.