The Cleveland Museum of Art is midway through a $350 million expansion and, through a leadership grant from its board of directors, has been challenged to grow new audiences to engage with art and the museum.
Local Projects (New York) was tasked with helping the museum engage visitors via technology, and created “Gallery One,” a suite of new interactives that transform the art museum experience. Visitors can explore digital versions of the artworks, gathering ideas and seeing the original context of the artworks themselves. Rather than simply viewing the artwork created by others, visitors can also create their own works of art, gaining a new understanding of the creative process by being creative themselves. Through interactive games, visitors can put their own bodies into the experience, matching poses with figurative sculptures or browsing the museum’s collection by making different facial gestures.
All of the Gallery One interfaces are experiences that invite visitors to understand art and art-making through intuition, play, and creativity. For those who do not like technology, the traditional design of the galleries means that the interactives are opt-in and do not circumvent the art gallery experience. An expansive interactive wall allows multiple visitors to see all 3,000 artworks on display at the same time, inviting them to curate their own experiences by exploring connections between artworks. Custom tours can be connected to a new iPad application that allows visitors to both navigate the museum through a director’s tour and take tours made by other visitors. Gallery One was designed to change how visitors understand the artworks and themselves.
Jake Barton (principal)Katie Lee (creative director)Keeli Shaw (project manager)Ian Curry (interaction design director)Angela Chen (interaction designer)Erika Tarte and Lynn Kiang (graphic designers)Miriam Lakes (content coordinator and developer)Jen Choi (motion graphics artist)Eric MikaCaitlin MorrisPhilipp RockelJosh Silverman and David Scharf (creative technologists)Sundar Raman (director of creative engineering)Ethan Holda (director of technology)
16,000 sq ft
Gallagher & Associates (physical design)Zenith Systems, LLC (hardware and integration)Piction (digital asset management)