To mark the 120th anniversary of the Anchieta School and welcome students on their first day back from summer vacation, SCENO Environmental Graphic Design created a visual communication program based on the tangram, the Chinese puzzle that challenges spatial reasoning skills with seven pieces that can be used to form different images.
SCENO conceived the tangram theme as a way to establish a link between the period of vacation, rest, and leisure and the students’ return to a period of responsibilities, search for knowledge, reasoning, and concentration. Large-scale tangram pieces were placed in the school’s yards so that the students could interact in groups to create images together. Signage and graphics based on the concept were created to reinforce the visual theme. And the tangram theme also provided teachers with the foundation for instructional content throughout the first half of the school year.
Gabriel Gallina (creative director), Roberto Bastos (project coordinator), Fernando Franco (client service representative)
SCENO Environmental Graphic Design
91,493 sq ft
Pino (visual communication), Lupa Comunicação Visual (tangram pieces), PHD Comunicação Visual (banners)