Dig Deep, a typographic installation created by MFA candidate Cassie Hester, is a study in the power of simplicity. Installed on the exterior wall of the Pollak Building, a design facility on the campus of Virginia Commonwealth University in Richmond, Va., the 16- by 4-foot typographic installation consists of two sheets of 4- by 8-foot treated birch plywood, three coats of white high-gloss outdoor paint, 500 plastic straws, 8,064 pilot holes, 8,064 nails, and pink and white outdoor sequins.
Hester created a one-inch grid with nails that hold at least one sequin and a clear plastic buffer between the sequin and the board. The nails that comprise the typographic message feature two sequins: a white sequin facing the viewer and a pink sequin facing the board. Reflected light creates the sprawling message.
Individuals interact with the piece by viewing it from afar and coming in close to analyze the detail. On windy days, it is not uncommon to see people pause and observe the piece for a moment in their rush to and from classes. On days lacking wind, passersby often blow on the surface or fan the piece with their arms, causing the discs to flutter and form a living surface. The shimmering piece is meditative and uplifting, revealing traits and secrets through reflective conversations. Hester designed it as a pleasurable, everyday companion for the people coming in and out of the building.
64 sq ft
Rab McClure (installation and assistance); Sara Al Falah, Daniel Cole, and Sarah Weber (installation assistance); Roy McKelvey, Sandra Wheeler, and Rab McClure (thesis committee)
Cassie Hester, Bradley Brown, Westley Hester, Riley Hester, Micah Hester, and Rick Hester (fabrication); Radiant Manufacturing (sequins)