Melbourne’s City Museum calls itself “The Gateway to Marvelous Melbourne,” and is considered an excellent orientation to visiting the city. It is located in the historic Old Treasury building, at a primary city intersection. Its main entry, however, is through a nondescript door found only after climbing a grand stair and crossing a windswept podium.
emerystudio’s job was to signal the presence of the museum in a dramatic way and encourage visitors to make the trek to see its permanent and temporary exhibits.
The team designed bright red “folded” monumental signs that are “contemporary insertions” into the historic setting (an approach not appreciated by some more conservative members of the public, according to emerystudio). The 25mm and 40mm steel plate sign sculptures are located to subtly guide visitors upward to discover the museum entry and exhibitions.
Garry Emery (principal in charge), Mark Janetzki, Ben Kluger