The project’s success is a result of an integrated design effort. International-type icons are employed on the directional signage to designate building functions such as restrooms, conference rooms, and cafes. Color-coding is used in conjunction with the icons, which corresponds to walls painted the same color in each conference or service area. A naming system is developed for the conference rooms with the entire building plan keyed to a world map; city names are assigned to rooms based on their coordinates on the globe. Additionally, the serial number of a specific 737 aircraft that actually flies through each city is incorporated graphically on the poster. This is a visual reference to the personal connection that each worker, designer, or engineer has to other places and cultures.
Eric LeVine (Principal in Charge), Stephen Kellog, Yachun Peng
NBBJ Branding + Design
NBBJ Architecture, Lighting, Interiors (in-house collaboration)
Trade-Marx Sign & Display Corp.