The design solution for this boutique hairdressing salon is deceptively simple. Working with a small budget, the idea was to unify the long, tunnel-like interior space by wrapping the salon’s name diagonally up the walls and across the ceiling.
The letters travel around the narrow walls, encouraging the type to react with the added dimension. The salon’s expanse of mirrors constantly shifts viewer perceptions of the type. The type changes direction at the half-way point marked by the ampersand, so that it can be read from both directions, adding to the optical illusion and making the type appear to move. Seen from the outside, the letters draw you in as they spiral back into space.
The lettering was hand-painted on the walls and ceiling; this choice ties in to the craft of hairdressing (and is a nice play on the salon’s logo, which is based on a hand).
Outside, the identification addresses approaching traffic from all directions. Its luminous red color contrasts with the dramatic black and white interior. It also frames the salon’s logo. The idea for the logo arose when the client stuck his fingers up in the victory sign during a conversation; the V, turned on its side, makes a pair of scissors.
Vince Frost (Principal in Charge), Anthony Donovan, Bridget Atkinson
Frost* Design, Sydney