#CONNECTED
#CONNECTED, an exhibition design project based on the thesis that explores social media’s influence on society and how it has become ingrained in our daily lives and affects our everyday. The exhibit revolves around the subject of “hashtags”. The exhibit aims to make visitors conscious of the presence of social media practices and tools around them and how they use the practices to foster meaningful connections. The exhibition project takes visitors on a journey through the essential elements of social media practices, creating awareness of the visitors’ unconscious behavior in the virtual world by translating this behavior into physical space.
Agency
Bhawika Mishra
Practice Area
Client
Fashion Institute of Technology
Industry
The Challenge
This project was an individual student project.
Project Vision
The exhibition “#CONNECTED” focuses on a standard feature and tool shared across social media platforms: “hashtags.” A hashtag is a label for content. It helps others who are interested in a specific topic quickly find content on that same topic. 3 The exhibit presents the story of hashtag and takes visitors through interactive and multisensory activities that create a sense of connection using the emotions of anticipation, nostalgia, and reflection to establish a link between activities in the virtual and physical world. A primary goal is to allow visitors to form connections consciously with their environment and others using the familiar social media device of hashtags in the exhibit. By experiencing this physical space based on online social media practices, visitors will have the opportunity to look closely and examine their actions on social media, in effect allowing for more meaningful social connections in the physical world.
It’s an Emotion:
Immersed in a live feed #words and its use. People can interact using their phones
Under the walkway:
Bringing the feeling of immersed with #words in the digital space into the physical space through light & shadow.
Poster series for the exhibit
Design + Execution
The project was developed based on comprehensive research on the thesis that explores social media’s influence on society and how it has become ingrained in our daily lives and affects our everyday. The thesis consisted of research on prior work, Professional interview and thesis testing & verification. The process of Exhibition thesis formed the basis of Exhibition Project Design on the subject of “hashtag”.
The Exhibition Design Project involved client, audience and site study.
This further helped guide the exhibition project, education and design experience goals. The design development process was an iterative with constant evolution of key concepts, experience diagrams, user journey that led to a concrete design. The process involved sketching key ideas and transferring them into design softwares along with creating a scale model of the exhibition.
Wayfinding beacons:
Placed across Central Park to bring the visitor into the exhibit. It follows the design language of main
structure and plays with light & shadow.
Pre & Post exhibit engagement
Project Details
Design Team
Bhawika Mishra
Photo Credits
Bhawika Mishra