Concord Mills is a 1.4-million-square-foot retail and entertainment center by the Mills Corporation. The design concept is based on regional imagery, celebrating North Carolina’s crafts, festivals, nature, music, sports and traditions. One major design challenge was keeping the overall design concept in place while the building was constantly evolving as new tenants were added. In addition, maintaining design integrity through fabrication and installation was a challenge given the short timeframe and the multitude of construction people working simultaneously on the project. Both of these challenges required frequent visits to the site for coordination, trouble shooting and art-direction. Concord Mills is successful because of the strong design concept that created a genuine, memorable retail experience in which people feel connected and entertained.
Kiku Obata (Principal in Charge), Jennifer Baldwin, Kevin Flynn, Denise Fuehne, Nikki Hite, Dennis Hyland, Carole Jerome, Teresa Norton-Young, Gen Obata, Jeff Rifkin, Kathleen Robert, John Scheffel
Kiku Obata & Company
1.4 million sq. ft.
Mystic Scenic Studios, Inc., Modewords, Lexington Scenery & Props, Lockwood Sign Group, Three Point Design, David Allen Company, Jon Richards Company, Benchmark Design Group, M&S Graphics