The Cloud Foundation Sign System


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Practice Area


The Cloud Foundation

Project Vision

The Cloud Foundation is about the process of at-risk children realizing their dreams through the arts. The concept was to create a sign system that reminds the user of being a child, lying on the grass, and looking up to the bright blue sky to see the clouds…imagining the possibilities. The challenge was finding materials that felt cloud-like, semi-opaque but not transparent, light, and fluffy.

Project Details
The jurors commended this project for its restrained but sophisticated typography. It is a well-considered solution that expands the possibilities of what is obviously a low-budget project. It is tactile, with materials that are semi-transparent, referencing the name of the foundation.
Juror 1
Design Team

Anita Meyer (Principal in Charge), Vivian Law

Design Firm

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Batten Brothers