Located in the Guanlan area of Longgang District, Shenzhen, the Chinese Academy of Sciences Incubation Headquarters Base covers about 129,1667 sq ft. The business is comprised of long-term rental apartments and office buildings.
The project aspired to lower the amount of time people spend searching, allowing them to collect information in a straightforward and clear manner. Placing emphasis on the shape of the fonts themselves was the primary element of the guide identification system.
Design + Execution
By placing emphasis on the shape of the fonts, people are able capture the guide information directly and clearly without unnecessary searching. Each building’s number guide mechanism is comprised of numerals that are rotated 90 degrees between the higher and lower levels in order to accommodate multi-angle viewing requirements.
Zhang Shuo (creative director)
Wang Xiaoyang (design director)
Wang Xiaoyang (designer)
Zhao Jiongzhan (designer)
Li Shuang (designer)
Liu Yuqing (designer)
Zhong Xiaoli (design internship)
ingame office (architectural design)
Hu Kangyu (photography)