Charter Hall Brand Sculptures

As Charter Hall launched its revitalized brand identity and values to market, our brief was to create a branded art installation in its Martin Place office in Sydney to celebrate the new company values. The design team stepped away from conventional approaches to flat environmental graphics and explored the possibilities of art as a communication device for brand. To reflect Charter Hall’s confidence and unconventionality in the sector, the team produced a thoughtful and versatile system of sculptures, to become icons of innovation that unify the Charter Hall offices across borders.