The Brooklyn Academy of Music (BAM) is America’s oldest continuously operating performing arts center, earning a reputation as a venue for avant-garde productions. Pentagram Design created a graphic identity to support BAM’s Next Wave Festival, organizing layouts for posters, ads, invitations, and brochures around a motif of wide stripes. Typography was partially concealed to suggest something “coming over the horizon,” a visual metaphor for the festival’s focus on emerging talent. The graphic solution proved so successful that it ultimately became the identity of the institution itself. Pentagram also collaborated with architect Hugh Hardy in the renovation of the Opera House building, including the design of wayfinding signs, information kiosks, a donor wall, and signage to identify the building to the street. The designers extended the new graphic image to the building itself by using the typography on all new signage in the building.
Michael Bierut (Principal in Charge), Bob Stern, Tracey Cameron, Trish Solsaa
Hardy Holzmann Pfeiffer (architect)