Bowie State University Signage & Wayfinding

Celebrating Campus Spirit, Bowie State University’s recent brand refresh embodied its institution’s vibrant student body, but like many brands, didn’t encompass environmental graphic design and signage. Established in 1865, the campus was a collection of years of inconsistent and nondescript identification.

Agency

Ayers Saint Gross

Practice Area

Client

Bowie State University

Industry

Paul Burk

Paul Burk

Project Overview

The family of signs is an embodiment of the University’s character and vitality, as Maryland’s oldest Historically Black University. Through a series of listening sessions, the strong and engaged student body helped knit their bold brand across campus, in the form of identification, orientation and directional signage.

Paul Burk

Paul Burk

Left: Paul Burk; Right: Bowie State University

  1. Paul Burk

  2. Paul Burk

  3. Paul Burk

  4. Paul Burk

  5. Paul Burk

  6. Paul Burk

Project Details
Design Team

Ayers Saint Gross

Photo Credits

Paul Burk (photography)

Open Date

January 2022