The Block at Orange is the first of a new brand of entertainment/retail centers to be rolled out across the country. With more than 70 percent of The Block’s square footage dedicated to entertainment and 30 percent to retail, the space is reminiscent of the world’s great city blocks, such as Times Square, Pier 39 and Merles Avenue. The conceptual design intent was to create an atmosphere that celebrates the high-energy, active outdoor California lifestyle. The Boulevard is lined with trees and custom benches, providing a quiet shopping street for customers, while Pedestrian Way is a lively, animated area featuring 15-foot-tall tenant signs, 92-foot internally lit pylons and a mega skate park. CommArts worked directly with the anchor tenants, allowing The Block to break away from typical signing and facade programs traditionally associated with a value center.
Henry Beer (Principal in Charge), Jim Babinchak, Mike Demmings, Chuck Desmoineaux, Dave Dute, Amie Eschols, Eric Fowles, Aaron Howell, Dale Hubbard, Grady Huff, Kristian Kuver, Paul Mack, Jim Redington, Kurt Sinclair, John Ward
Universal Sign Company, Penwal Industries, Smithcraft, ASI, Inner-Force, Quality Outdoor Advertising, Nationwide Retail Interiors, Super Color Digital, Decal, Inc., Color Concepts, Inc.